Public Relations Director
Washington, DC 
Posted 2 days ago
Job Description

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

The Public Relations Director leads enterprise strategy for managing, advancing, and protecting organization reputation and brand. Leads the development of advocacy-related public relations programs, strategies, and tactics to build relationships with key community and thought leaders and policymakers to advance organization initiatives. This person will develop and maintain enterprise strategy for Issue management and advance and protect the organization's brand. This person will set strategy and implement advocacy-related media relations efforts and campaigns tied to economic policy. They will also write media-facing documents that are often complex, technical or sensitive in nature. The Public Relations Director will also provide senior-level counsel and support executives and leadership in media interactions.


  • Develops and maintains enterprise strategy for managing, advancing, and protecting the organization's reputation and brand.
  • Sets strategy and implements advocacy-related media relations efforts and campaigns
  • Helps develop partnerships to enhance the organization's reputation, positioning, engagement, and reach.
  • Writes media-facing documents that are often complex, nuanced, technical, or sensitive in nature.
  • Provides complex project management, including work with vendors.
  • Provides senior-level counsel and support to executives and leadership in all media interactions.


  • Bachelor's degree and 8+ years experience.
  • Experience with economic policy communications at the national level.
  • Background conceiving ideas to drive support for policy initiatives helping older adults with financial security.
  • Has significant and meaningful relationships with reporters that can be leveraged for media placement.
  • Prior work experience at a large advocacy organization or policy-focused environment.

Additional Requirements

  • Regular and reliable job attendance
  • Effective verbal and written communication skills
  • Exhibit respect and understanding of others to maintain professional relationships
  • Independent judgement in evaluation options to make sound decisions
  • In office/open office environment with the ability to work effectively surrounded by moderate noise

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.


Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
8+ years
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