Marketing Analytics Intern
Washington, DC 
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Posted 1 month ago
Job/Internship Description
Overview

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

Data & Analytics leverages business intelligence gained through advanced data analytics in order to maximize AARP's marketing and communications results. This includes using data science, data engineering, predictive modeling, and market analytics to guide data driven decision making.

Are you a creative, passionate, and results-driven student interested in marketing and analytics? The Data and Analytics Group is looking for you! Our team works with campaign and customer data to identify the best audience for AARP's programs and marketing communications. We'll challenge you to think and work innovatively on real-world projects that impact Americans aged 50 and older. Our ideal candidate is interested in marketing analytics, is detail-oriented, and has excellent analytical and problem-solving skills. They should be comfortable working with data, collaborating with various teams, and communicating marketing insights into actionable recommendations. AARP is committed to your growth and cultivating your continued learning and development. This paid internship has an anticipated start date of June 2024 and will go through the end of the summer. If you're passionate about making a difference while gaining new skills, join our team!


Responsibilities

  • Analyzing marketing campaign results from social impact and fundraising programs
  • Assisting the team with test design and audience recommendations
  • Developing and documenting processes to automate reports and model validation
  • Conducting other ad hoc analyses related to social impact and fundraising
  • Assisting the team with various data visualization and reporting projects

Qualifications

  • Must be enrolled in a degree program at an accredited college/university rising undergraduate juniors or seniors, graduate students, or post-doctoral students and remain academically enrolled throughout the internship or must have previously graduated from college and enrolled in a continuing education program
  • Exceptional written and verbal communication skills
  • Ability to manage multiple projects, anticipate project needs, and discern work priorities
  • Technical proficiency in Microsoft Office programs
  • Experience/knowledge of direct marketing or campaign management is a plus
  • Experience with data visualization, reporting, and Tableau is a plus
  • Experience with data analysis using Excel, Access, SQL, Python, or SAS is a plus

AARP will not sponsor an employment visa for this position at this time.

Additional Requirements

  • Regular and reliable job attendance
  • Exhibit respect and understanding of others to maintain professional relationships
  • Independent judgement in evaluation options to make sound decisions
  • In office/open office environment with the ability to work effectively surrounded by moderate noise

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

The hourly range is $18 for undergraduates, $21 for graduate students, and $28 for Ph.D. candidates. Internships are non-exempt positions and are not eligible for employee benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

 

Position Summary
Company
Start Date
As soon as possible
Employment Type
Full Time
Period of Employment
Open
Type of Compensation
Paid
College Credits Earned
No
Tuition Assistance
No
Required Student Status
Open
Preferred Majors
Other
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